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Getting Started with Sublimation: What to Do and Not to Do

by James Karcha on March 31, 2025

Sublimation printing is an incredible way to bring vibrant designs to life on materials like T-shirts, mugs, and more. It’s a fantastic process for creative entrepreneurs or hobbyists looking to custom-decorate products with professional results. But, like any craft or skill, there’s a learning curve. If you’re new to sublimation, this guide will walk you through essential tips for success and highlight common mistakes to avoid, so you can start off strong.

What to Do

1. Invest in the Right Equipment

To get started, you’ll need a sublimation printer, high-quality sublimation inks, heat-resistant tape, transfer paper, and a heat press machine. Make sure your printer is specifically designed for sublimation ink—this is crucial for achieving vibrant and long-lasting prints.

2. Choose the Proper Materials

Sublimation works best on polyester-based fabrics or polymer-coated surfaces. When printing garments, opt for items with at least 65% polyester content for the boldest results. For hard goods like mugs or coasters, check that they’re specifically labeled as sublimation-ready.

3. Prepare Your Designs

A strong sublimation print starts with a well-prepared design. Use design software like Adobe Illustrator, Photoshop or Canva to create or adjust your images. Make sure your designs are in high resolution (300 dpi minimum) and formatted for the size and shape of your item before printing.

4. Test Before Printing Final Products

Always test your prints on scrap materials before starting on the final product. This allows you to check colors and settings. Sublimation involves transferring ink into the material, so the colors on your screen may differ slightly from the finished product. Testing helps you avoid expensive errors.

5. Pay Attention to Time, Temperature, and Pressure

Sublimation requires the right balance of heat, time, and pressure. Follow the manufacturer’s recommendations for your specific materials and equipment. Too much heat or pressing too long can burn the item, while too little may result in faded or incomplete transfers.

What Not to Do

1. Don’t Use Generic Printers

A standard inkjet printer won’t work for sublimation. Trying to modify a regular printer will only lead to wasted time and money. Be sure to use one specifically built or adapted for sublimation printing.

2. Don’t Skip the Prepress Step

Whether you’re printing on a shirt, mug, or bag, never skip the prepress step. Placing the material under the heat press for a few seconds removes moisture and wrinkles, ensuring smooth and even transfers. Overlooking this step can lead to patchy designs or ghosting issues.

3. Don’t Forget Protective Tools

When working with sublimation, heat-resistant tape and protective sheets (like Teflon or parchment paper) are your best friends. The tape holds your transfer in place to avoid movement during pressing, and protective sheets prevent ink bleeding onto your heat press.

4. Avoid Overloading the Colors

It’s tempting to make colors as bold as possible, but oversaturating your design can actually cause muddy prints. Stick to balanced color profiles and make use of ICC color profiles compatible with your sublimation printer for accurate results.

5. Don’t Neglect Maintenance

Sublimation printers need regular maintenance to ensure they run smoothly. Clogged nozzles or dried ink can ruin prints, so clean your printer heads often and use your printer regularly to keep it in top shape.

Troubleshooting Common Issues

Sublimation has its quirks, and mistakes can happen. Here are some quick fixes for common problems:

  • Faded or dull prints: This usually happens if the heat, time, or pressure settings are off. Double-check the manufacturer’s guidelines and test again.
  • Blurry or ghosted images: Movement during pressing is the main culprit. Make sure your transfer is securely taped and press slowly to prevent misalignment.
  • Uneven transfers: Prepress the material before starting, and always ensure even pressure on your heat press.

Final Thoughts

Sublimation printing is an exciting and rewarding process that gives you the freedom to create unique, custom products. By investing in the right tools, following best practices, and avoiding common pitfalls, you’ll be on the path to success in no time. With a little practice and patience, you can transform your ideas into stunning products that stand out.

Now, it's time to roll up your sleeves, fire up that sublimation printer, and see your creative vision come to life!

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